your messaging
panic button
in case of marketing fire
stop, drop, and
roll up your sleeves.
we're going in!
1
A launch or funnel is firing way below your expectations.
2
You scramble to find a last resort fire-proof solution.
3
You try to throw all the online tips you can find at the emerging fire.
4
The whole bloody thing goes up in smoke.
if this is you
take a deep breath
allow yourself to exhale knowing that
1/ every founder you look up to has been right where you are now
2/ diagnosing a funnel or website is effin' hard when they're your own
3/ 91% of the time sales are a matter of hitting the messaging bullseye
"Cathy truly understood my business, my goals and my audience, which is reflected in the copy.
It has added a depth to my website that it was previously missing and has proven to be invaluable to my business."
- Ramona Macovei
FOUNDER
Nunta La Mare
"Cathys writing skills and her creative mind that seems to overflow on ideas stoked me.
Give her some notes and the copy she delivers is on point and will leave you awe-inspired."
- Kathi Gross
FOUNDER
Kagroovs
Take it from a copywriter with several 6-figure launches under her belt AND her own share of mental breakdowns...
diagnosing your own copy
= is very much like =
diagnosing your own brain
Some people have the same symptoms as you do but their treatment won't apply to you because their root problem differs.
Others will take the same meds as you do, but experience entirely different side effects.
The fact is...
you should never use
someone else's
psych or messaging prescription.
At the risk of sounding cliche..
"I was about to launch a new product offering and I felt stuck.
I know I needed to go in a different direction but I couldn't figure out how to do it.
Cathy has helped with so many wins!
I feel like I have more clarity on my marketing strategy and on my messaging.
Cathy has been able to look at website data, email data and figure out ways to improve.
(...)
I think Cathy's mix of creativity and analytics is a winning combination.
Sometimes I have an idea and I can't put it to words, but Cathy comes in and voila something beautiful comes out.
I finally feel like I have a brand voice and that I can effectively communicate and connect with my customers!"
- Laura Beck
FOUNDER
LottoLove
you ARE 100%unique.
that is 🧚🏻 a blessing
but also a curse 🧪
a curse because...
your business troubles are
also 100% unique.
a blessing because...
finding your unique solutions
will immediately brand you
as a category of ONE (1!)
making you...
a uni(que)orn
ready to meet your wise & wizened witch
& get copy advice?
Enter Cathy
...that's me --->
Not really wizened.
Not always wise.
But sooo intense about helping morally-conscious founders...
-that's you, uni(que)orn-
lead with unique messaging that...
creates true loyalty
the kind where your buyers stick around even when you act all human & slip up
starts conversations
so you can have an advocate speaking for you even when you're not in the room
reflects your self
because to truly stand out you need to lean into your unique circumstances
other uni(que)orns
I've advised
how you too can get my support
$900
60 min copy audit +
messaging strategy + page copy structure
- you submit your homepage or sales page
- you fill out the diagnostic questionnaire
- we have a 30-minute call
- I record your video audit
- I develop your messaging strategy
- I structure your page copy structure
- we have a 30-minute call
what I mean by messaging strategy
My custom messaging strategies prioritize your uniqueness, guiding how you connect, engage & sell with words at every brand-audience touchpoint.
Here’s what you get:
your brand promise - clearly articulating the unique value you bring to your audience
your brand-customer reflection, aka. how your audience perceive themselves in relation to your brand
messaging that meets your audience at different stages of awareness
Here’s what you get:
a 5 Page report detailing what message needs to go on each section of your page, including:
the hero header
your meet-and-greet
you value prop
your proof-of-claims
the client dream-state
the close
what I mean by page copy structure
My page copy structure is a clear, actionable blueprint for your webpage, so that all the copy you write works together seamlessly to convert your readers.
souvenirs from my copy journeys
a collection of beautiful messages from people whose values resonate with mine and whose missions I contributed to