Random Thought
You know what I miss? I used to see this in every grocery store in Canada, but I never see it anymore, and I’m not sure why it popped into my head. Generic Food. And by that, I mean completely generic, brandless food. Not just the knock-off brands, like Tootie Frooties instead of Froot Loops, or store brands like Safeway’s Dr. Skipper instead of Dr. Pepper. These were boxes and cans, always covered in a full coat of 100% cyan ink, with bold yellow uppercase sans-serif letters on the front proclaiming their contents in the most general possible terms: WHEAT CEREAL. FLOUR. VEGETABLE OIL. CONDENSED VEGETABLE SOUP. COLA DRINK. The boxes had the bare minumum of legally required information, no variation in appearance, no photos on the box, no catchy slogan, no other identifying information whatsoever. I’m not sure why that strikes such a chord with me all of a sudden.
